FOX gears up for World Cup with films and ad campaign

FOX Sports is beginning to gear up for its coverage of 2018 FIFA World Cup with a series of films as well as a soon-to-be-released advertising campaign that will emphasize the most marketable stars in the United States featuring Messi, Neymar, Ronaldo and Chicharito. The advertising campaign, entitled The World Becomes The World Cup, is expected to be unveiled in early March. In addition to promoting its unprecedented coverage from Russia, which will include more than 350 hours of programming, FOX Sports plans to emphasize how it’ll feature the iconic players, the best teams in the world and most compelling

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