Protecting the Game – Ashford Mamelodi’s story

Ashford Mamelodi is a leading administrator on the African continent who previously served as Secretary General at the Botswana Football Association (BFA) and COSAFA. He was also a FIFA Development Officer for many years.

He has a book coming out soon called Protecting the Game, where he delves into his 10 years at the BFA and the lessons learned and experience gained from that period of his life.

He admits there were tough times, but also rewarding ones and that the growth of football in the Southern African region should be celebrated.

That being said, there is more to learn for those who are custodians of the game in the region if we are to truly unlock the enormous potential across in this part of Africa.
We sat down to discuss his career, starting out with why he decided to write his book.