FIFA World Cup 2026 venues in race against time to hide branding
March 26 – For any venue willing to take on the privilege of hosting a FIFA World Cup match, the devil is in the detail, and no part of the stadium is exempt, including the roof.
Across the United States, NFL venues are the de facto homes for this year’s tournament, and they have to hide branding that only fans watching on TV will see because, under mandate from FIFA, World Cup stadiums must scrub themselves clean of pre-existing commercial identity,
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