FIFA signs agreement with TikTok to cover 2026 World Cup
GENEVA, Jan. 9 (Xinhua) -- FIFA announced Thursday it has signed a preferred platform agreement with TikTok to enhance coverage of the 2026 FIFA World Cup.
FIFA said the agreement "will lead to an enhanced level of collaboration and integration," allowing TikTok to offer more comprehensive World Cup coverage, including increased original content, while positioning the platform as a central hub for fans and creat