TikTok picked by FIFA as video content partner at 2026 World Cup
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TikTok has been picked by FIFA as the first “preferred platform” for video content on social media at a men’s World Cup. FIFA says the World Cup tie-in will see creators get special access at the 48-nation tournament. Its being co-hosted in 11 cities in the United States, three in Mexico and two in Canada from June 11 to July 19. FIFA said World Cup broadcast rights holders can live stream parts of the 104 games at a dedicated hub on the TikTok app. FIFA did not state the deal's value or details of any tender process and rival bidders.