"Big Data" in football...

Has made it worse. Think about it, when was the last time you saw a manager make a second half tactical substitution before the 70th minute? It's so rare now. Do you know why they don't? I think it's because statistically most goals occur after the 70th minute so having high intensity fresh legs in that period gives you the most theoretical advantage in terms of forcing the tired opposition defence into a mistake.

However, winning games isn't just about how much you run, whether you're in...

"Big Data" in football...