How much would it cost to get the real estate people to drop "MLS"

Ballpark figure? I feel like we won't be a big 5 league in the US if we're not even the biggest MLS. Time to force a WWF/WWE style showdown and either convince the real estate people to drop MLS and mls.com, or change the league's name? I hear NASL is available?

Mostly joking. If only because a new name would end up being "the Budweiser American Premiership" or something silly...