Are You Sending a Mare to Cogburn?

Book 1 of the Keeneland September Yearling Sale concluded on Tuesday with the rise of exciting young sire Not This Time as a big player on the world stage well and truly illustrated with 22 of his yearlings selling at an average $805,682.

Up until this year, few Australian breeders would have been interested in the doings of Not This Time, but with his record-breaking Group I winning son Cogburn (USA) standing at Widden this spring, eyes are now on the prize.

The third leading sire by average at Keeneland September Book 1 behind only Gun runner and Flightline, Not This Time had six yearlings in total sell for $1million or more and four of them came during the second session of Book 1.

Hip 211, a Not This Time colt out of Wembley delivers $1.7 million! Sold by @TaylorMadeSales, purchased by Pedro Lanz, agent for KAS Stables. #KeeSept pic.twitter.com/28qGT5Pa7U

— Keeneland Sales (@keenelandsales) September 9, 2025

His best result in session two was a stunning colt from Wembley that fetched $1.7 million for Taylor Made Sales when knocked down to Pedro Lanz, agent for KAS Stables.

“When I see the physical … the way he behaves in the stall is amazing,” Lanz said.

“This is my favorite colt of all the sale. (Out of a) Bernardini mare, by a hot sire, I’m very excited. This is the one that I really liked, so I’m very happy. I (said) ‘Let’s go all in.’ I was ready to go to one more.”

The colt is the fifth foal of Wembley, a winning daughter of Group I winner Game Face and half-sister to the dam of Group II winner Turnerloose.

The other top sellers for Not This Time on Tuesday were:

HIP 304 Not This Time x Delightful Joy $1,300,000 (colt) sold to Douglas Scharbauer

HIP 368 Not This Time x Josie (colt) $1,150,000 (colt) sold to Albaugh Family/Railbirds/West Point/St Elias

HIP 197 Not This Time x Twinkling $1,000,000 (filly) sold to Repole Stable

HIP 283 Not This Time x Clothes Fall Off $900,000 (colt) sold to Mayberry Farm

The explosion of million dollar yearlings for Not This Time follows on from the Fasig-Tipton Saratoga Yearling Sale last month where he had another three youngsters hit seven figures.

Hip 150 Not This Time x Mariah’s Princess (colt) $1,400,000 sold to Repole Stable & Grandview

Hip 66 Not This Time x Classic Strike (colt) $1,400,000 sold to Kjell Andersen

Hip 121 Not This Time x Impazible Women (colt) $1,000,000 sold to Pin Oak Stud

Cogburn is true to type with many similarities to his sire Not This Time, who has produced 17 individual stakes-winners in 2025 headed by 3YO colt Troubleshooting, who won the Group I Kentucky Downs Franklin-Simpson Stakes last weekend.

His seasonal stats for 2025 back up the insatiable demand for his yearlings this year.

199 winners 66% W/R

17 Stakes winner 12.1% SW/R 

9 Group winners 6.1% GW/R 

Cogburn is standing at a fee of $27,500.

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