Jennifer Lauerman hired as VP of Marketing and Entertainment at Canterbury Park

Event, marketing and sponsorship expert will sharpen focus on increased brand awareness.

Jennifer Lauerman has been named Vice President of Marketing and Entertainment for Canterbury Park Racetrack and Casino in Shakopee, Minn. Lauerman brings extensive experience in advertising, brand marketing, sponsorship development and event planning and production. She most recently was a partner with Bold North Associates serving as Executive Producer for Taste of the NFL and Taste of the Draft and working with various clients including Bachman’s, Chicago Lake Liquors and Minnesota United FC.

From 2016 to 2018, Lauerman was Sr. Director of Partnership Marketing for the Minnesota Super Bowl Committee as Minneapolis prepared to host the NFL’s most recognizable event.
She previously worked for Canterbury Park from 2001 to 2004 as marketing manager before pursuing opportunities at Mall of America, where she was a member of the senior leadership team for more than 11 years, including roles as Senior Director of Marketing and Vice President of Marketing for the nation’s largest retail and entertainment destination.

“We are thrilled to have Jennifer return to Canterbury Park to lead our next generation of marketing efforts, as we endeavor to create the best guest experience for gaming, racing and entertainment enthusiasts,” Canterbury Park President and CEO Randy Sampson said. “Jennifer’s wealth of experience leading large brands and creating unique entertainment experiences, along with her deep passion for Canterbury Park, makes her a perfect fit for this role.”

Lauerman will begin her duties at Canterbury Park later this month, coordinating multiple departments including marketing, advertising, guest services, media relations, corporate sponsorship development and entertainment event production.

“Canterbury Park has always held a special place in my heart,” Lauerman said. “I am excited for the opportunity to rejoin the marketing team and leverage my experience to help lead the next chapter of Canterbury’s growth.”

Canterbury Park Holding Corporation (Nasdaq: CPHC) owns and operates Canterbury Park Racetrack and Casino, the only thoroughbred and quarter horse racing facility in the Minnesota. Live horse racing will be conducted this year from May 24 through September 20. The casino offers card games 24 hours a day, seven days a week, dealing both poker and table games. The company also hosts a variety of other entertainment and special events such as concerts and boutique shows. Ongoing development of approximately 140 acres of land surrounding the racetrack, known as Canterbury Commons™, includes restaurants, music venues, office space, residential units and a 19,000-capacity amphitheater scheduled to open in 2026.

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