How Jem Wolfie built an Insta empire

A former apprentice chef at Feral Brewing has more Instagram followers than Daniel Ricciardo, has Kanye West’s record label paying for cross-promotions and is currently earning a staggering amount of money as the world’s most popular performer on a social media platform that is disrupting the adult entertainment industry. But, unless you are a male aged 18-35, you probably haven’t heard of Jem Wolfie, WA’s first social media mogul, with 2.5 million Instagram followers.This mogul status is a far cry from her humble origins as the self-confessed “naughty kid” at Helena College in the Perth Hills, whose first selfies were posted on MySpace.After leaving high school, Wolfie worked 70 hours a week to fast-track her chef apprenticeship at Feral, before later taking a job at Taylor’s Cafe in the Swan Valley.Though the life of a professional chef wasn’t for her, Wolfie cites cafe owner Caroline Taylor as a significant influence over her career.“She pushed me and encouraged me to start my own b...