Shimano Trail Born Expands to New Continents in 2026
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(February 17, 2026) — When Shimano launched its Trail Born initiative in 2024, the company pledged to put real money behind the dirt—the actual trails riders depend on. Two years later, that commitment is widening its footprint. In 2026, Shimano will fund 19 new trail projects, marking the program’s first expansion into South America and […]
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