The mountain bike media uses “class-based stereotypes and elitism” to put down new riders down, and lives in its own echo chamber – do better or the sport will atrophy into golf

How many MTB media thumbnails or posts do you have to scroll past before you find someone who isn’t a white male? Ollie Cain from Pedal Progression argues that’s got to change, and it's everyone's responsibility to do it

I can’t exactly remember when I first came across the idea that cycling might be the new golf. Executives swapping …Continue reading »