‘Bold Strategy, Cotton!’ Inside ESPN’s Crazy Plans to Turn ‘The Ocho’ Into a Business
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The ads are real. The network should not be. For 24 hours, ESPN is operating what should really be a fictional network best left as part of a script to a funny cult-favorite film. “The Ocho,” an ESPN outlet devoted to niche sports like pickleball, cornhole and something called “chess boxing” is running on ESPN […]