Garage Beer Hires ESPN's Jay Bilas as 'Attorney at Lager' for March Madness

A lot of people might not know this about Jay Bilas, but he's more than ESPN's most recognizable college basketball analyst. He's also of Counsel Litigation at Moore & Van Allen, one of the largest regional law firms in the Southeast.

It's why his cameo for Garage Beer's March Madness campaign as "Attorney at Lager" is not at all far-fetched. Sure, it's giving Better Call Saul vibes, but the Duke Law School alumnus and former European pro baller parodies the role to perfection.

Watch Jay Bilas as 'Attorney at Lager'

The beer-flavored beer company set out to bring Bilas in for its latest and hilarious campaign.

Garage Beer knows you're probably asking ... why?

According to Jason and Travis Kelce's beer company, every March, college basketball diehards "know the feeling of gut-wrenching losses and bracket-busting heartbreak all too well. If you're someone who has been personally-victimized by accusations of job abandonment, sports-betting losses -- or our favorite type of people –- both –- you may be entitled to legal compensation."

The compensation is in the form of a $5,000 gift card to TickPick.

"I understand the painful losses that come with March hoops and also the feeling of winning big –- like real Championship Games, not gift cards," Bilas says in a statement. "But, if I were a fan and able to legally give legal advice, I'd definitely tell you to follow @drinkgaragebeer and @tickpick for more chances to win big this March."