Crumbl Cookie Brings Back Viral Fan Favorite — And It’s Not Even a Cookie

Crumbl is all about bringing customers into stores by harnessing the power of the internet —and that approach goes beyond cookies.

The sweet treat servers are bringing back a cake that previously went viral online, met with positive reviews from food influencers and TikTokers alike. The chain occasionally experiments with cakes, pies, and other baked goods as an addition to its core cookie roster, and it seems to be paying off. Crumbl cookies are known for their super sizes and sugar content, something that polarizes potential customers, but this particular dessert scores an impressive 4.96/5 from 1,100 reviews on their website.

The yellow sheet cake, described as a "soft golden vanilla cake topped with rich fudge frosting and finished with chocolate sprinkles," has returned to the franchise for one week only. The classic American dessert will be available nationwide from Monday, February 23, to Saturday, February 28.

@janemukbangs 2/23 Crumbl line up ????
♬ original sound - janemukbangs ????

As shown on social media posts, the yellow sheet cake significantly outsizes the brand's massive cookies that became its signature. Influencers noted the ultra-chocolatey taste of the cake, a feat that's somewhat difficult with larger cakes, which can end up on the drier side.

@hallieiseating this weeks ✨crumbl✨ the yellow sheet cake is always so good, reminds me of the kardashians lineup???? which cookie do you want to try the most this week?!?! @Crumbl #crumbl#crumblcookies#cookies#mukbang#fyp♬ original sound - hungryhungryhallie

TikTok mukbanger hallieiseating hailed the reintroduced menu item as one of the best that Crumbl has ever created, receiving 43,000 likes for her review. "The yellow sheet cake is always so good, reminds me of the Kardashians lineup," Hallie wrote, referring to the 2025 collaboration with reality TV's royal family. One menu item, "Kris' Classic Yellow Layer Cake," was a cookie version of the yellow cake, featuring fudge frosting, chocolate glaze, and chocolate curls.