Citizen Celebrates 50 Years of Eco-Drive With 3 New Nautical Chronographs

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This year watchmaker Citizen is celebrating the 50th anniversary of its Eco-Drive, light-powered technology. So the brand will be going big all 2026 long with new releases to honor the occasion. Their first salvo of jubilee watches are a trio of new, nautically inspired Endeavor Chronos.

Each of the 43mm, three-register chronographs feature a wave-pattern metal dial, either in silver stainless steel with a white dial (black sub-dials), silver stainless steel with a black dial, or rose-gold-tone with a blue dial (black sub-dials). The watches are all outfitted with a scalloped-edged, 60-minute, unidirectional, rotating, dive-style bezel with a ceramic insert, perfect for clocking not just time under the sea but regattas or tracking elapsed minutes on deck as well.

The Endeavor Chronos are all water-resistant to 100 meters and deploy a small date window between the 4 and 5 o’clock positions. Applied indices and sword-style hands accent the wave dials, while adding depth. The hour markers and hands are coated with luminous paint for enhanced low light legibility. Of course, the Endeavor Chronos are powered by a movement using Citizen’s Eco-Drive tech, in this case the Calibre B620—with a 1/5 second chronograph capable of measuring events up to 60 minutes.   

Both the rose-gold-tone and black dial steel Chronos come on dial-matching rubber straps, secured with a pin buckle. The white dial Chrono comes on a steel bracelet, with a twin-trigger clasp. 

The Endeavor Chronos are available at citizenwatch.com. The white and black version on the stainless steel bracelet retails for $650, the rose gold tone blue dial for $625, and the black dial for $595.