Sydney Sweeney’s Lingerie Ad Stuns Fans With 'Beautiful' Campaign Ads

Sydney Sweeney's recent ads for her SYRN lingerie company have drawn a lot of buzz from her supporters and some detractors, too. While fans also love to see her earn box office wins and receive acclaim for her acting, the reactions to the video clips promoting her undergarments line stand out on their own.

Sydney Sweeney's SYRN Romantic Lingerie: Fans Swoon Over the Ad Tease

@syrn

SOMEWHERE ONLY WE KNOW. The first drop from the Romantic World is coming 2.4.26. The SYRN dream world brought to life by Sydney Sweeney and @Frances ???? Be the first to shop our Romantic collection and sign up for early access at the link in bio!

♬ Romantic SYRN - SYRN

From the moment she became famous, Sydney Sweeney has obviously known how to grab headlines. Some examples of that include the time that she posed for a photoshoot with nothing on but gold paint and when she appeared in many daring scenes during the Euphoria season 3 trailer. Her new SYRN ads bring that same energy to her lingerie brand, and the social media comments reveal a wide array of excited, thoughtful, and critical takes on them.

On February 2, 2026, the 28-year-old Sweeney shared the "Somewhere Only We Know" teaser on Instagram, which shows her modeling several lingerie sets in a romantic and dreamy setting. One fan, bonnieleetoks loved the video and commented: "Ya know what…hell yes! This line looks so beautiful and my husband will love it! ❤️"

Another commenter, sweeneysgallary, wrote, "I need everything from this collection." Not everyone was on board, however, as a comment from the user aestrologies shows. "She's beautiful, yes, but this is just sad." Perhaps the most standout response came from nathalie_matthews, who took a broader view of the ad and Sweeney. "Flaunt it Sydney, while you can!!! Make all your millions!!! When you turn 60 you’re gonna look back and then you’re gonna say I had a great life!! Just use your money well and do some good with it and be good to people!!! ❤️❤️"

Fan Reactions to Sydney Sweeney's Cheeky SYRN Corner Store Tease

Ten days later, on February 12, Sydney Sweeney and SYRN released a follow-up video for the brand's first "playful" collection. The ad showed Sweeney and two women causing chaos that looked silly and fun in a corner store while wearing lingerie. Similar to the previous video promoting the actor's company, this footage made the comment section on Instagram blow up.

One fan, noahorion42, kept their response very simple. "Awooga????????" Just like the Romantic teaser, this ad drew some criticism too, including from the user, ashleyy_ellen. "This was really stupid." However, the user dani_doll818 encouraged Sweeney to ignore her detractors. "Haters gonna hate ❤️‍????❤️‍????❤" The majority of the commenters had a positive response to the promotional clip.