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Fjallraven's Iconic Logo Sweaters Are Up to 50% Off at REI Right Now

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Why We Love This Deal

REI’s sale section is going nuts right now. The retailer just dropped a fresh batch of discounts on all kinds of gear, including Prana hiking pants, Helly Hansen outerwear, and so much more. But this bestselling Fjallraven sweater has to be one of the best deals on the site right now, hands down.

The Fjallraven 1960 Logo Badge Sweater is on sale for as low as $50, up to 50% off its normal price of $100. That’s the best price for this sweater anywhere; it beats the prices at Dick’s Sporting Goods, Zappos, and Fjallraven directly. It’s exceedingly rare to find any Fjallraven product available with a discount this big—based on what we've seen, the brand’s items hardly ever drop below 30% off, and if they do, sizes are usually gone. The Badge sweater is available for $50 in gray with plenty of sizes in stock, and two other colors are on sale for $75.

Fjallraven 1960 Logo Badge Sweater, From $50 (was $100) at REI

The Fjallraven 1960 Logo Badge Sweater.

Courtesy of REI

What Shoppers Should Know

  • Colorways Available: 1 for $50, 2 for $75 
  • Sizes Available: S-2XL
  • Fabric: 100% organic cotton
  • Weight: 15.4 ounces
  • Best For: Casual wear, lounging

The 1960 Logo Badge Sweater is made entirely from organic cotton, which gives it a super soft, comfortable feel and reduces its environmental impact (organic cotton is produced without pesticides and artificial fertilizers). 

It features all the hallmarks of a classic crewneck athletic sweater, including a round neckline with a ribbed collar, a stitched triangle at the front (you can thank Champion for that innovation), ribbed cuffs, and a ribbed hem. The ribbing gives the sweater shape and keeps it from looking too slouchy. 

Inside, the sweater is constructed with flatlock seams to reduce bulk and prevent chafing and irritation as you move. A Fjallraven logo at the chest proudly showcases the brand’s decades-long history.

Related: Dr. Martens' 'Very Comfy' Water-Resistant 1460 Boots Are a Rare $50 Off

What Shoppers Are Saying

Fjallraven makes lots of technical gear, including hiking pants and hardy jackets, but this simple sweatshirt is a clear favorite. REI shoppers said it’s “unbelievably comfy” and “fits so nicely.” The organic cotton fabric “feels luxurious,” and multiple reviewers praised the sweatshirt’s appealing vintage style. Overall, most shoppers agreed this is “a perfect casual sweatshirt.”

Scoring the bestselling Fjallraven 1960 Logo Badge Sweater for half off is a truly exceptional deal, and this is the kind of versatile, comfortable piece you’ll wear all the time, all year long. Don’t miss your chance to bring it home: Grab yours today, because these coveted sweaters are definitely going to sell out fast.

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