Tractor Beverage Brings Its USDA-Certified Organic Drinks to Retail Shelves for the First Time
Tractor Beverage Company, long known for supplying organic drinks to restaurants and foodservice operations, is stepping into retail for the first time. The brand is debuting its new USDA-certified organic drink, Haymaker, exclusively at Sprouts Farmers Market stores nationwide. The launch marks a major shift for the company, bringing a product once poured behind counters directly to consumers.
Haymaker is an apple cider vinegar–based sparkling tonic available in three flavors: Refresher, Tangerine Pomegranate, and Hibiscus Lemonade. Each is formulated with organic ingredients and designed to offer a lighter, tangier profile than traditional sugared beverages. It's the kind of drink aimed at shoppers who want something refreshing and functional without leaning on artificial flavors or syrups.
Who Is Tractor Beverage Company?
Founded in 2014 in Hayden, Idaho, Tractor Beverage Company began as a farmer-led effort to create a cleaner alternative to conventional fountain drinks. The company focused early on organic ingredients, transparent sourcing, and keeping artificial flavors, colors, and sweeteners out of its beverages. Over the past decade, that approach helped Tractor grow into what it calls the first and only certified organic, non-GMO beverage line served at scale in U.S. restaurants, schools, and corporate dining.
The brand has also expanded its mission beyond beverages. Through its Farmhand Foundation, Tractor supports growers transitioning to regenerative and organic practices, tying its growth to long-term soil health and responsible agriculture. That combination of farmer roots, ingredient transparency, and sustainability has given Tractor a widespread and recognizable presence in foodservice.
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The move into retail with Haymaker brings those values to supermarket shelves for the first time, reflecting a broader consumer shift toward cleaner, more transparent beverage options.
Moving into Sprouts allows Tractor to reach consumers directly for the first time. For shoppers who care about organic certification, non-GMO ingredients, and cleaner drink options, seeing Tractor on shelves represents how functional beverages are making headway into mainstream retail. It also opens the door for Tractor to expand beyond the restaurant channel and build broader awareness around its ingredient approach and overall mission.
Haymaker is available now exclusively at Sprouts Farmers Market stores nationwide, with broader distribution expected as Tractor expands its retail presence. For anyone looking for a cleaner alternative to typical bottled drinks or curious about a brand they may have encountered at restaurants, Tractor's move into retail delivers a new option rooted in transparency, farming heritage, and organic sourcing.