Delta Air Lines Makes Major Move for Apple iPhone Users
Checking a bag is often one of the most stressful parts of commercial air travel, but it sounds like Delta Air Lines has teamed up with Apple to help develop a new tool that will help take some of that stress away for Apple customers.
Delta Already Prioritizes Checked Baggage
Delta is already notorious for its efforts to prioritize customer experience when checking a bag. The airline rarely loses luggage compared to its top competitors, and it even has a policy guaranteeing that bags will make it to baggage claim in a timely manner.
Delta offers a 20-minute bag guarantee, meaning it will give customers free bonus miles if it takes longer than 20 minutes for luggage to reach baggage claim after a domestic flight.
"We're committed to providing you with reliable and on-time baggage service every time you fly. That's why we're backing your bags with a guarantee: if your checked bag doesn't arrive at the carousel in 20 minutes or less after any domestic flight, you are eligible to receive 2,500 bonus miles," Delta says on its website.
Delta Partners With Apple
This week, Adriana Lee of Skift reported that Apple has worked alongside Delta to develop a new integration tool that will enable Apple AirTag location data to flow directly into Delta's baggage system, making it easier to find lost bags.
"Completed within the past few weeks, the API builds on Share Item Location, a feature released last year to help airlines find lost AirTagged luggage," Lee wrote for Skift. "The new tech allows detailed location data to flow directly into the airlines’ back-end, reducing the number of manual steps previously required by workers."
Apple and Delta worked together to develop this new technology, but Lee reports that this API is not exclusive to Delta. However, the new technology will obviously be exclusive to Apple users, as it makes use of Apple's AirTags.
Needless to say, this is a pretty significant step forward for avid travelers that should make traveling a little less stressful.