Fans of This Popular Meal Replacement Brand are Rushing to Target to Get Their Hands on These High-Protein Drinks: 'Can't Pass Them Up'
For the uninitiated, Huel (short for "Human Fuel") has built a massive following among athletes, professionals, and anyone seeking a quick, nutritionally complete meal without the sugar spikes or crashes. Each bottle delivers around 20–22 grams of plant-based protein, along with 27 essential vitamins and minerals, omega-3 and omega-6 fatty acids, and a slow-release carbohydrate blend designed to keep you full for hours.
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What a 'Nutritionally Complete Meal' Means For You
Huel bills itself as a "nutritionally complete" meal, and for once, that label holds up. Each serving provides a balanced blend of protein, carbohydrates, healthy fats, fiber, and 26 essential vitamins and minerals, designed to keep your body running efficiently. In a recent four-week clinical trial conducted by Aelius Biotech, healthy adults who switched to Huel from their regular diet saw notable improvements across the board: cholesterol, blood glucose, and waist size decreased, while key nutrients such as iron, vitamin B12, and selenium increased.
Participants consumed fewer calories overall, thanks to the filling combination of protein and fiber, while still maintaining strong nutrient levels. Most even lost visceral fat, suggesting real potential for better weight management and metabolic health. Researchers concluded that Huel delivers on its promise: a convenient and budget-friendly way to obtain complete nutrition without sacrificing results. The takeaway? It's a legit option for anyone looking to simplify eating clean, though rotating in whole foods still matters for long-term gut health and variety.
If you've ever wanted to try Huel, the cult-favorite meal replacement brand known for its science-backed nutrition and minimalist design, you no longer need to order it online. The company just launched nationwide at Target, making its best-selling ready-to-drink (RTD) shakes easier to grab than ever.
The Target rollout includes some of Huel's most popular RTD products, available both in stores and online. The lineup includes:
- Huel Black Edition Chocolate RTD Meal Replacement
- Huel Black Edition Strawberry Banana RTD Meal Replacement
- Huel Black Edition Vanilla RTD Meal Replacement
- Huel Blueberry Lemon RTD Daily Greens and Superfood Supplements
- Huel Peach Hibiscus RTD Daily Greens and Superfood Supplements
- Huel Apple Cucumber Mint RTD Daily Greens and Superfood Supplements
Related: Target’s ‘Shockingly Delicious’ Zero Sugar Instant Coffee Boasts 10-Grams of Protein
Target is selling the Black Edition RTDs for $16.99 per four-pack online, while a pack of four Daily Greens cans is priced at $9.99. Individual 12-ounce cans of the Daily Greens flavors are also available for purchase for $2.99 each. Fans are already sharing their reactions online. One Reddit user wrote, "I trust Huel more than other shake brands…400 cal and all my required vitamins and minerals." The sentiment echoes across social media, where Huel's Target debut is being praised for its convenience and nutrition-first approach.
Founded in the United Kingdom in 2015, Huel has become one of the world's leading complete-nutrition brands, serving over 300 million meals globally. Its expansion into major U.S. retail marks a big shift from niche online brand to mainstream accessibility. With its modern packaging, sustainable sourcing, and performance-driven formulas, it's no surprise the drinks are flying off shelves.
So if you've been curious about trying Huel—or want a reliable high-protein option that actually tastes good—you might want to add it to your next Target run. Fans are already clearing space in their carts.
Related: Popular Nutrition Brand Launches 2 New Products That May Replace Half Your Supplement Stack