Japan Is Days Away From Running Out of Its Most Popular Beer
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Imagine the U.S. coming within days of running out of Modelo. Corona Extra. Hell, even Coors Light. It's a heartbreaking scenario. Japan doesn't have to imagine the terrifying ordeal. Unfortunately for the Land of the Rising Sun, that's its harsh reality.
According to The Financial Times, Japan is just days away from running out of Asahi Super Dry, as the beer company is in the midst of a nightmare following a cyberattack on Asahi Group that brought operations to a screeching halt.
Asahi, known for its Asahi Super Dry beers and Nikka Whisky, was forced to shut down operations on Monday, which includes not shipping its products, taking orders, or even having a functioning call center, Asahi Group said in a statement.
On Friday, the company shared that the headache persists.
Asahi Group announced that an investigation confirmed its servers were the target of a ransomware attack. A subsequent investigation also confirmed "traces suggesting a potential unauthorized transfer of data."
While the company figures out how to get its call center back up and running, it has "begun partial manual order processing and shipment."
The hope, Asahi Group states, is "to partially and gradually resume call center operations including customer service desks, with the aim of starting during the week of October 6."
In the meantime, restaurants, bars, and stores are running out of the precious liquid.
The Financial Times reported that Japan could run out of its most popular beer this weekend if supply chains are not restored.
Condolences.