Country Music Star Zach Bryan Sets US Attendance Record
Michigan Stadium in Ann Arbor is one of the most impressive sports venues on the planet. The stadium can hold well over 100,000 fans and does so routinely on Wolverine game days, and has also hosted massive crowds for other sports.
There are only a handful of musicians who could even dream of selling out a venue of that size, but one of the biggest names in country made that dream a reality this weekend.
Zach Bryan performed at Michigan Stadium on Saturday, which would have made history in its own right. There have only been two concerts at Michigan Stadium in its history, and Brown is the first headlining act to play there.
How Many People Attended the Concert?
Brown also set a record for the largest crowd ever recorded for an American concert, with a reported attendance of 112,408 people. The crowd surpasses the previous record of 110,905 set last year by country legend George Strait. Strait performed at Kyle Field in College Station, the home venue of the Texas A&M Aggies.
Promoter AEG Presents announced the attendance figure, and it also noted that the show made around $5 million in merchandise - another United States record.
The show is the final stop on Bryan's "Quittin’ Time" tour, which began in 2024 and saw the singer visit over 50 cities. Saturday's show included a number of special guests, as John Mayer and Ryan Bingham and the Texas Gentlemen graced the stage. They were also joined by Joshua Slone.
According to the Detroit Free Press, University of Michigan officials are hopeful that more artists will consider concerts at the stadium after Bryan's success.
Also, I didn’t get the proper chance to thank all the crew, police, security, chefs, stage hands, the people who ran the cameras and every soul who had a part in the show at Michigan yesterday
— Zach Bryan (@zachlanebryan) September 28, 2025
I love you and I owe you so so big pic.twitter.com/Q6zZ2afRZO
"Thank you so much for the best night of my life!," the singer exclaimed during his two-and-a-half hour set. "I can't believe we're here."
How It All Came Together
Bryan tailored his entrance to the show by coming out to The Killers' "Mr. Brightside" - an iconic song for Michigan fans that's played during every home game. He mentioned Detroit Lions quarterback Jared Goff to massive applause from the pro-Lion crowd, but ruffled a few feathers when he mentioned that one of his band members was from Ohio.
"Michigan Stadium is special, and we knew the first one had to be big," said Rob Rademacher, chief operating officer of Michigan Athletics.
"We clearly had an alignment of vision of what we wanted to do here and what they were looking to do," Rademacher said of AEG Presents. "By mid-December, we knew it could work, and we knew we all wanted to do it."
Rademacher says that the "Big House" is open for business when it comes to artists wanting to play the venue, and they'll welcome more into the stadium if the logistics and scheduling allow for it.