SUP Magazine: Study Finds This Color Doesn't Actually Have Competitive Advantage

A 2005 study by scientists Russell Hill and Robert Barton at Durham University found that wearing red increased one's chances of success in some sports. But two decades later, the same researchers have returned to the topic with a new study finding that the bright color doesn't seem to provide the competitive advantage it once did.  The new study, published Dec. 28 in the Scientific Reports journal, outlined how victory trends have shifted in relation to the color that combat ath...