Boat trim - fore and aft.

Morning folks.
The ice has now turned back to water here in Sweden and trips are being planned...
Would one of you more knowledgable people be able to help me with boat trim?

Is it best to have a slightly bow down attitude or stern down when loaded?

With me on my own and no kit, the boat is about level. But with camping gear in, which bias is best?
Cheers
Paul