LOUISVILLE, KY (October 15, 2024) — The Muhammad Ali Center has been named a Gold Medal winner in the 2024 Association of Marketing and Communication Professionals MarCom Awards for the extensive design overhaul of alicenter.org.

The MarCom Awards is an international creative competition celebrating outstanding achievement by creative professionals involved in concept, design and production of marketing materials. More than 6,500 entries from the United States, Canada, and 43 other countries were considered.

The Muhammad Ali Center’s website was re-launched on October 10, 2023, after more than a year of extensive research, development and curation work. The development was led by Steven Beasley and Chicago-based firm Field Theory, with graphic design by DogStudio.

It features an in-depth timeline of Muhammad Ali’s life, both in and out of the ring, as well as profiles of his famous friends, family, travels around the world and more. It also boasts quarterly online exhibit features on topical subjects such as the Olympics. The current exhibit celebrates the 50th anniversary of the Rumble in the Jungle.

“The Muhammad Ali Center’s new website is the go-to place online to learn about the life and legacy of the Greatest of All Time,” said Senior Marketing Manager Annie Moore. “When we were reimagining what alicenter.org could be, we wanted to tell Muhammad Ali’s story in a way only the Ali Center can. This was a true team effort, with our curation team lending expertise and collections items to the storytelling, the education department building a robust programming slate, and our retail team collaborating on a re-launch of the online store.”

A cornerstone of the new alicenter.org experience is a Learning Hub. Here, teachers around the world can register for a free account and have access to FREE educational resources, such as worksheets, presentations, activities and more – all compiled by the experts in our Muhammad Ali Center for Humanity and Justice.

Previous winners of the award include international creative agencies and Fortune 500 companies, as well as  esteemed creative professionals.

October 10th marked the one-year anniversary of the Muhammad Ali Center’s new website redesign, a six-figure overhaul of the museum’s previous website. The new website underwent extensive reworking to improve user experience and accessibility, as well as create the largest online biographical record of Muhammad Ali. Since re-launching, more than a quarter million  users have visited alicenter.org from around the globe.

A complete list of winners can be found on the MarCom Awards website at marcomawards.com.