Inside the Rockets: Interview with Gretchen Sheirr, President of Business Operations

We routinely and extensively talk about the Houston Rockets roster and their basketball prospects, but what is going on behind the scenes and what is coming at Toyota Center?

In an exclusive interview, Houston Rockets President of Business Operations Gretchen Sheirr joined ClutchFans to discuss the organization’s direction heading into the 2025–26 season. The conversation covers the team’s growth over the past four years, the fan experience at Toyota Center, front-office insights, and what Gretchen observes and takes notes on when she watches games from a business perspective.

Watch the full interview below:

“Make no mistake, we are a business, but filling our building and having fans that are there, that are excited, that are engaged and that are proud of what we are doing is key,” said Sheirr.

This season, the Rockets have introduced several fan-friendly pricing options, including $3.99 hot dogs, sodas, and popcorn, plus $2.99 cookies and a $5.95 Kids Meal — all designed to make attending games more affordable.

“There’s going to be something almost every night that provides a very affordable option for the fan to come to our games,” said Sheirr.

The team has also seen a 300% explosion in merchandise demand at the Rockets Team Shop, with the arrival of Kevin Durant being a big part of that increase in excitement in the team.

“He likes basketball,” laughed Sheirr about her impressions of Durant. “He’s a worker. He’s really smart and he’s super excited to be in Houston.”

She also talked about being able to watch Alperen Sengun and the young players grow since the team drafted them.

“Part of our storyline was, hey, if you could go back and be a part of ‘insert sports legend’s name’ and watch them from their rookie year on knowing how great they would be, that’s a cool experience that I think everyone would want to be a part of,” said Sheirr. “Hopefully we did a good job over the last 4-5 years of really telling the story of what we were trying to accomplish, the belief that we had in these young guys and seeing it all come together.”

The Rockets are continuing to showcase that journey through their “In Flight” behind-the-scenes series on YouTube.

There are still seats available to games and Sheirr points out you can buy tickets today directly on Rockets.com

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