Big 3 Basketball League Trolls Sydney Sweeney, American Eagle Ad
As the old saying goes, any publicity is good publicity. And for the popular clothing store American Eagle, their latest ad starring fan-favorite celebrity Sydney Sweeney is drawing plenty of attention. The latest social media play off the popular ad comes from the Big 3 basketball league, which used its own remake of the photos to promote the upcoming weekend of hoops action.
Sydney Sweeney's American Eagle Ad Quickly Went Viral
The great debate over Sweeney's ad swept the internet, with some pushing back on its punchline. Others saw nothing wrong with the advertisement and pushed back on the narrative.
As one investor highlighted, when the ad dropped, it also increased the share's stock by 5 percent on Thursday, July 24.
Sydney Sweeney appears in new ad campaign for American Eagle.
— Oli London (@OliLondonTV) July 24, 2025
The campaign sent shares for the brand soaring by 5% in Thursday midday trading after soaring in pre market trading.
pic.twitter.com/yYzn3UHa7V
Regardless of thoughts on the ad, the attention it drew was a major pull for American Eagle. Even pushback from the likes of Doja Cat, who mocked the American Eagle commercial, went viral.
Big 3 Basketball League Trolls Sydney Sweeney's American Eagle Ad
The latest play off the "in our genes" line from Sweeney's ad came from the Big 3 basketball league, a 3v3 focus that is televised by CBS Sports and has grown in popularity since its inception in 2017.
The league, created by Ice Cube and Jeff Kwatinetz, features 12 teams with rosters filled with both former NBA and international players. Their social media team posted a clip of the league to X on Thursday, July 31, that read: "Basketball is in our genes. Tune in Saturday at 1 PM ET on @CBSSports"
Basketball is in our genes. Tune in Saturday at 1 PM ET on @CBSSports pic.twitter.com/P6BIJKEQ7t
— BIG3 (@thebig3) July 31, 2025
Although the responses were mixed in the comment section, the post drew plenty of attention from fans and those who simply came across it in passing.
Big 3 Basketball Is Drawing Noteworthy Names
Putting the ad aside, the Big 3 basketball league continues to provide impressive performances from names longtime basketball fans know and love.
Among the most popular names in the league are Joe Johnson, a member of the Triplets, who's a two-time league MVP and two-time Big 3 champion.
So far this season, the league is led in scoring by Glen Rice Jr., son of former NBA star Glen Rice, followed closely by ex-NBA standout Michael Beasley, Jonathon Simmons, Jordan Crawford and Earl Clark. All five players spent time in the NBA, while names like Greg Monroe and Jeremy Pargo, leading the league in rebounds and assists, respectively, are also former NBA players.
Related: Adam Sandler Breaks Silence on Sydney Sweeney ‘Happy Gilmore 2’ Casting Rumors