'Rewrite the Rules': Eric Trump promoting new 'Trump 2028' hat on social media
Eric Trump is promoting a “Trump 2028” hat as part of a new merchandise rollout from the Trump Organization’s official online store. Retailing for $50, the hat features the slogan “Rewrite the Rules.”
It has generated significant buzz and debate because it implies a potential third presidential term for Donald Trump, despite the clear constitutional prohibition under the 22nd Amendment ratified in 1951, which states: “No person shall be elected to the office of the President more than twice.”
Eric is a senior executive at the Trump Organization. He shared a photo of himself wearing the “Trump 2028” hat on social media, publicizing the new product line. The Trump campaign’s “War Room” posted images of Eric modelling the hat, amplifying its visibility among Trump supporters and the media.
.@EricTrump rocking the new Trump 2028 hat! ???????? pic.twitter.com/5EsCkvHORI
— Trump War Room (@TrumpWarRoom) April 24, 2025
The timing of this merchandise launch follows recent comments by Donald Trump, himself, who has openly mused about the possibility of a third term.
In a March 2025 NBC News interview , Trump stated he was “not joking” about the idea, claiming there are “methods” that could theoretically allow him to pursue it.
The provocative nature of the hat and its slogan may be intended to energize Trump’s base, generate media attention, and drive merchandise sales, which are a significant fundraising tool for the Trump Organization and political apparatus.
Some observers interpret the merchandise as a form of trolling or political messaging, testing the boundaries of political norms and stoking conversation about Trump’s enduring influence and the possibility — however remote — of a third term.
Notably, the hat does not specify which “Trump” it refers to, leaving open the possibility that it could be referencing another family member’s potential candidacy, though the current context and Eric Trump’s promotion suggest it is about Donald Trump himself.
Reactions to the “Trump 2028” merchandise have been mixed and highly polarized, reflecting broader political divisions and debates about the idea of a third Trump presidential term . The merchandise has generated significant media attention, indicating strong interest regardless of the constitutional questions it raises.
While the constitutional prohibition on a third presidential term is well-known, this has not dampened enthusiasm among many supporters , who appear to appreciate the provocative nature of the merchandise as a form of political messaging or symbolic defiance.
Critics emphasize the 22nd Amendment’s two-term limit, with remarks such as “Not going to happen, we’re MAGA but we draw the line on this ” and calls to “start looking NOW for someone to get voted in.”
Pro-Trump users celebrate the merchandise as a bold statement, with White House Press Secretary Karoline Leavitt calling it “cool” and predicting it will be “highly popular.”
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