UK fans benefit in NBA rights deal as Sky Sports & Prime Video secure games

UK fans stand to benefit in the new rumoured $77billion NBA broadcast rights deal, with both Sky Sports and Amazon Prime to show games from the 2025/26 season.

Sky Sports have signed an 11-year deal from 2025/26 to show both the NBA & WNBA, with the specifics still to be confirmed.

Meanwhile, on Amazon Prime Video, UK fans will receive 86 NBA regular-season games; one of six countries to receive 20 more games than the majority of territories, including Thursday night doubleheaders beginning in January, Friday evening doubleheaders, select Saturday afternoon games, at least one game on Black Friday (the day after Thanksgiving), and the Quarterfinals and Semifinals, and Finals of the Emirates NBA Cup.

The expanded package the UK will receive also adds a Conference Finals series each year, and the NBA Finals in six of the 11 years.

Prime Video will also distribute all six SoFi NBA Play-In Tournament games. In the playoffs, Prime Video will stream approximately one-third of the first and second rounds each year.

Additionally, Prime Video will stream one of the two Conference Finals series in six of the 11 years on a rotating basis with NBCU, beginning with the 2026-27 NBA season.

Prime Video will also become the NBA’s strategic partner and third-party global destination of NBA League Pass – the league’s live NBA game subscription service, with expanded distribution rights for NBA League Pass in the U.S. and internationally.

Additionally, as part of the agreement, Prime Video will stream half of all NBA Summer League games as well as a package of WNBA and NBA G League regular-season and postseason games.

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