Amazon and WNBA strike multi-year streaming deal
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Amazon and the Women’s National Basketball Association have announced a multi-year deal that’ll see several games streamed live on Prime Video. It’s the first time Amazon has ever secured exclusive Prime Video rights to pro basketball, following earlier forays into streaming sports content like Thursday Night Football and the Premier League. Amazon’s Twitch has also partnered with USA Basketball to stream international games from events like the FIBA World Cup.
The WNBA deal includes exclusive international streaming rights for 16 regular season games, as well as the inaugural Commissioner’s Cup game taking place on August 12. The WNBA says this “marks the first time Prime Video has exclusive global streaming rights to a women’s...