NBA, Take-Two Form New Media Company to ‘Celebrate’ Basketball, Extend Long-Standing Games Pact
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The NBA and video game publisher Take-Two Interactive’s 2K, which publishes the “NBA 2K” franchise, renewed their ongoing licensing deal Friday. Additionally, the companies have taken things a step further in their long-standing partnership by announcing new joint venture media company, NBA Take-Two Media. Per the NBA and Take-Two’s 2K, NBA Take-Two Media is described […]