Puma ropes in PV Sindhu as a brand ambassador, makes India the first country to promote badminton for the sports brand globally

Puma India has partnered with badminton star PV Sindhu in a multi-year deal to expand its sports portfolio. This collaboration will launch at the India Open 2025 in New Delhi. The partnership aims to boost Puma's presence in India's sports market, particularly in badminton, and inspire the country's youth to engage in the sport.