Winning at all costs is not necessary, focus on process not goal: Gopichand

The society needs to reconsider the concept of winning at all costs, India's chief national badminton coach Pullela Gopichand emphasised on Friday, suggesting that coaches should work in a way that the players realise their full potential.

Gopichand was speaking on the LIVE with SAI session on Sports Authority of India's (SAI) Facebook page.

"Winning at all cost is not necessary as a society. It should be more about good character than good features. If you are in a position of power it should be about justice to everybody and as a celebrity to be about being a good role model," Gopichand said.

"In money vs relationships, we should be able to choose good relationships and that is what matters," he said.

Gopichand reflected on his own life as a player and then as a coach, saying we should aim at realising our full potential.

"Coaches should give their 100% and not only think of success in terms of winning a competition but as something their ward sets out to do and then achieve. Each ..