Commercial breakdown: 2025 Enjoy Illinois 300
The following is the commercial breakdown for last Sunday’s Cup race in Illinois. It arrives to you with a tardy slip, as I have spent the last few days in a tenacious struggle with a kidney stone. If you have never been a part of such a battle, consider yourself fortunate. In all the years I have been doing these reports (nearly two decades!) the only one I have missed is the one that occurred when my Father passed. I believe in honoring commitments, something my Father would have been proud of. So here is the report, late but not absent: For those who like to know precisely how many commercials there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2025 Enjoy Illinois 300
Start time to record race/commercial periods: 3:00 PM
End time to record race/commercial periods: 6:20 PM
Total minutes of complete race broadcast: 200
Minutes of race broadcast: 170
Minutes of traditional commercials: 30
Minutes of side-by-side commercials: 12
Total number of commercials: 95
Total number of companies or entities advertised: 42
Total number of traditional commercials (not split-screen): 63
Total number of companies or entities advertised: 36
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 32
Total number of companies or entities advertised: 25
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 5
Companies seen the most in commercials during this broadcast: ‘Friday Night Smackdown’ on USA (6 times); Sonic (5 times); Toyota (5 times); Xfinity (5 times); Ashley Furniture (5 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
‘Friday Night Smackdown’ on USA usanetwork.com/Friday-night-smackdown – 4
Upcoming Cup race on USA – 2
Peacock peacocktv.com – 1
‘The Rainmaker’ usanetwork.com/the-rainmaker – 1
Total: 8
Local News/Sports/Points-of-Interest in Penna.
Bet365.com – 1
Total: 1
Restaurants/Food
Sonic sonicdrivein.com – 3
Wendy’s wendys.com – 3
Subway Subway.com – 2
Applebees applebees.com – 2
Ghirardelli Chocolate Ghirardelli.com – 2
McDonald’s mcdonalds.com – 2
Frank’s Red Hot Sauce franksredhot.com – 1
Golden Corral goldencorral.com/ – 1
IHOP ihop.com – 1
Total: 17
Beer/Alcohol
Coors Light coorslight.com/ – 2
Busch Light busch.com – 1
Total: 3
Car/Truck/Bike
Toyota Gazoo Racing toyotagazooracing.com – 3
Chevy chevy.com – 1
NAPA napaonline.com/ – 1
Safe Lite safelite.com – 1
Buyatoyota.com buyatoyota.com – 1
Weather Tech WT.com – 1
Total: 8
Insurance/Health
UPMC upmc.com – 2
Progressive progressive.com – 1
Total: 3
Wireless Phone
Mint Mobile mintmobile.com – 1
Verizon/Frontline Verizon.com/frontline – 1
Total: 2
Legal
Peirce Law Group peircelaw.com – 1
Total: 1
Technology
Xfinity.com xfinity.com – 4
Homes.com – 2
Amazon Prime amazon.com/prime – 1
Total: 7
Products/Services for the Home and Personal Use
Ashley Homestore ashleyhomestore.com – 4
Breztri breztri.com – 3
Jardiance.com jardiance.com – 1
PODS pods.com – 1
Skyrizi skyrizi.com – 1
Trelegy trelegy.com – 1
Total: 11
Travel
Hotels.com hotels.com – 1
Total: 1
Racing Related
Charlotte Motor Speedway charlottemotorspeedway.com – 1
Total: 1
Race brdcast times: // Comm. brdcast times:
3:00 PM – 3:03 PM – 3 // 3:03 PM – 3:05 PM – 2
3:05 PM – 3:35 PM – 30 // 3:35 PM – 3:37 PM – 2
3:37 PM – 3:42 PM – 5 // 3:42 PM – 3:44 PM – 2
3:44 PM – 3:51 PM – 7 // 3:51 PM – 3:53 PM – 2
3:53 PM – 3:56 PM – 3 // 3:56 PM – 3:58 PM – 2
3:58 PM – 4:08 PM – 10 // 4:08 PM – 4:10 PM – 2
4:10 PM – 4:22 PM – 12 // 4:22 PM – 4:24 PM – 2
4:24 PM – 4:58 PM – 34 // 4:58 PM – 5:02 PM – 4
5:02 PM – 5:04 PM – 2 // 5:04 PM – 5:06 PM – 2
5:06 PM – 5:08 PM – 2 // 5:08 PM – 5:10 PM – 2
5:10 PM – 5:16 PM – 6 // 5:16 PM – 5:18 PM – 2
5:18 PM – 5:26 PM – 8 // 5:26 PM – 5:29 PM – 3
5:29 PM – 6:01 PM – 32 // 6:01 PM – 6:04 PM – 3
6:04 PM – 6:20 PM – 16 // 6:20 PM – checkered flag
Total race brdcst time: 170 // Total comm. brdcst time: 30
Number of companies featured during broadcast: 20
(Enjoy Illinois enjoyillinois.com ; AMR Safety Team amr.net ; South Point Hotel & Casino SouthPointCasino.com ; Golden Corral; Hunt Bros. Pizza; Coca-Cola; Monster Energy, Monster Energy Orange Creamsicle & Electric Blue flavors; Busch Light; Toyota; NAPA; Progressive; BuildSubmarines.com ; Draft Kings; Credit One Bank; Bank of America; Xfinity; ‘The Voice’ on NBC; College Football; NFL, ‘Football Night in America’ on NBC & Peacock; Upcoming ARCA race; Upcoming Craftsman Truck Series race; Upcoming Xfinity race; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:22 PM – 3:25 PM
Toyota Gazoo Racing; Sonic; Xfinity; Busch Light; Expedia; ‘The Rainmaker’ on USA
4:33 PM – 4:35 PM
Progressive; Ashley Furniture; Subway; Safelite; Verizon/FrontLine; IHOP; LVMS.com
4:42 PM – 4:44 PM
Liberty Mutual; Kohl’s; NAPA; Wendy’s; Coors Light; PNC Bank; ‘Friday Night Smackdown’ on USA
5:37 PM – 5:40 PM
Safelite; Subway; Liberty Mutual; Chewy; TalladegaSuperSpeedway.com ; ‘Friday Night Smackdown’ on USA; NFL on NBC & Peacock
5:47 PM – 5:49 PM
Straight Talk; Sonic; NAPA; Kohl’s; Progressive; Golden Corral