Commercial breakdown: 2025 Coke Zero Sugar 400

During pre-race coverage for Saturday’s Cup race at Daytona, there was a lot of talk about ‘the unexpected.’ Long-time NASCAR fans know this to be true about any race at Daytona: expect the unexpected. It is also true that some things are a sure bet, such as cool pre-race amusements such as rappelling servicemen from helicopters, and the customary commercials. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2025 Coke Zero Sugar 400

Start time to record race/commercial periods: 7:29 PM
End time to record race/commercial periods: 11:06 PM
Total minutes of complete race broadcast: 217
Minutes of race broadcast: 179
Minutes of traditional commercials: 38
Minutes of side-by-side commercials: 15

Total number of commercials: 131
Total number of companies or entities advertised: 60
Total number of traditional commercials (not split-screen): 87
Total number of companies or entities advertised: 52
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 44
Total number of companies or entities advertised: 32
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 6

Companies seen the most in commercials during this broadcast: NBC (9 times); Peacock (9 times); Sonic (6 times); Wendy’s (6 times); Toyota (6 times); Ashley Furniture (5 times); Subway (5 times)

Breakdown of what the commercials were, by category:

NBC/USA TV Previews/Promos:

Golf on NBC Sports, USA, & Peacock – 3
NFL Kick-Off on NBC & Peacock – 2
College Football on NBC/NBC Sports & Peacock – 2
Upcoming Cup race on USA – 1
NFL + Plus.NFL.com – 1
Peacock peacocktv.com – 1
‘The Rainmaker’ usanetwork.com/the-rainmaker – 1

Total: 11

Local News/Sports/Points-of-Interest in Penna.

NBC local newswpxi.com – 3
PNC.com pnc.com – 2
Bet365.com – 1
DonsAppliances.com – 1
Kenny Ross Mazda kennyrossmazda.com – 1

Total: 8

Restaurants/Food

Sonic sonicdrivein.com – 6
Wendy’s wendys.com – 3
McDonald’s mcdonalds.com – 3
Coke Zero Sugar us.coca-cola.com/zero-sugar – 2
Long John Silver’s ljsilvers.com – 2
Papa Johns papajohns.com – 1
Subway Subway.com – 1

Total: 18

Beer/Alcohol

Busch Light busch.com – 2
Coors Light coorslight.com/ – 2

Total: 4

Car/Truck/Bike

Toyota Gazoo Racing toyotagazooracing.com – 4
Chevy chevy.com – 1
Ford ford.com – 1
Neighborhood Ford Store neighborhoodfordstore.com – 1
GMCDealer.com gmcdealer.com – 1
ShopHonda.com shophonda.com – 1
NAPA napaonline.com/ – 1
Safe Lite safelite.com – 1
Shell shell.com/us-en/ – 1
Buyatoyota.com buyatoyota.com – 1
Valvoline valvoline.com – 1
Weather Tech WT.com – 1

Total: 15

Insurance/Health

Liberty Mutual libertymutual.com – 1
Progressive progressive.com – 1
UPMC upmc.com – 1

Total: 3

Wireless Phone

Mint Mobile mintmobile.com – 2
Consumer Cellular consumercellular.com (Brad Keselowski) – 1
StraightTalk.com straighttalk.com – 1

Total: 4

Financial

Credit One Bank creditonebank.com – 1

Total: 1

Legal

Berger and Green bergerandgreen.com – 1

Total: 1

Technology

Homes.com – 2
Xfinity.com xfinity.com – 2
Comcast Business comcastbusiness.com – 1

Total: 5

Products/Services for the Home and Personal Use

Ashley Homestore ashleyhomestore.com – 4
Breztri breztri.com – 4
Free Style Libre 3 freestyle.abbott/us-en/home.html – 1
Ingrezza ingrezza.com – 1
Jardiance.com jardiance.com – 1
Skyrizi skyrizi.com – 1
Trelegy trelegy.com – 1

Total: 13

Travel

Expedia expedia.com – 1

Total: 1

Racing Related

Daytona 500 daytona500.com #DAYTONA500 – 1
KansasSpeedway.com kansasspeedway.com – 1
Talladega Superspeedway talladegasuperspeedway.com/ – 1

Total: 3

Race brdcast times: // Comm. brdcast times:

7:29 PM – 7:39 PM – 10 // 7:39 PM – 7:42 PM – 3
7:42 PM – 7:44 PM – 2 // 7:44 PM – 7:46 PM – 2
7:46 PM – 8:07 PM – 21 // 8:07 PM – 8:09 PM – 2
8:09 PM – 8:19 PM – 10 // 8:19 PM – 8:22 PM – 3
8:22 PM – 8:31 PM – 9 // 8:31 PM – 8:34 PM – 3
8:34 PM – 8:43 PM – 9 // 8:43 PM – 8:45 PM – 2
8:45 PM – 8:47 PM – 2 // 8:47 PM – 8:50 PM – 3
8:50 PM – 8:52 PM – 2 // 8:52 PM – 8:55 PM – 3
8:55 PM – 8:58 PM – 3 // 8:58 PM – 9:01 PM – 3
9:01 PM – 9:43 PM – 42 // 9:43 PM – 9:45 PM – 2
9:45 PM – 9:53 PM – 8 // 9:53 PM – 9:56 PM – 3
9:56 PM – 9:59 PM – 3 // 9:59 PM – 10:02 PM – 3
10:02 PM – 10:17 PM – 15 // 10:17 PM – 10:21 PM – 4
10:21 PM – 10:56 PM – 35 // 10:56 PM – 10:58 PM – 2
10:58 PM – 11:06 PM – 8 // 11:06 PM – checkered flag

Total race brdcst time: 179 // Total comm. brdcst time: 38

Number of companies featured during broadcast: 22
(Coca-Cola, Coke Zero Sugar; AMR Safety Team amr.net ; King’s Hawaiian; Cheddar’s; Entenmann’s Little Bites littlebites.com ; Applebee’s; Monster Energy Zero Sugar; Busch Beer; Toyota; Progressive; Pye-Barker pyebarkerfs.com ; Breztri; Credit One Bank; Trimble; Xfinity; Consumer Cellular; College Football; FedEx Golf Playoffs on NBC & Peacock; NFL Kick-Off on NBC & Peacock; ‘Football Night In America’ on NBC; iRacing.com ; NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff ; Upcoming Craftsman Truck Series race; Upcoming Xfinity race; Upcoming Cup race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

8:01 PM – 8:03 PM
Progressive; Subway; Vrbo; Safelite; Subway; Daytona500.com ; Olympics on NBC & Peacock; NBA on NBC

9:13 PM – 9:16 PM
Toyota Gazoo Racing; McDonald’s; Verizon/frontline ; Progressive; McDonald’s; Peacock

9:25 PM – 9:28 PM
Chevy; Subway; PODS; Ally Bank; Safelite; Subway; Ryder Cup on NBC, USA, & Peacock

9:35 PM – 9:37 PM
Coke Zero Sugar; Wendy’s; Ashley Furniture; Xfinity; Wendy’s; Daytona500.com ; ‘The Voice’ on NBC

10:31 PM – 10:34 PM
Coke Zero Sugar; Valvoline; Hotels.com ; Straight Talk; Sonic; Safelite; NFL Kick-Off on NBC & Peacock; Peacock

10:41 PM – 10:43 PM
Xfinity; PODS; Liberty mutual; Homes.com; NAPA; Wendy’s; College Football; ‘Toby Keith – American Icon’ on NBC & Peacock