Commercial breakdown: 2025 Würth 400 presented by LIQUI MOLY
During NASCAR races, fans are ready for anything. Otherwise ‘sure bets’ can have a lousy day. Cars can suddenly burst into flames. Drivers involved in wrecks can push to the front and contend. This weekend, fans even saw race analyst, Jamie McMurray, inexplicably handfeeding a baby kangaroo during the broadcast. For all of the surprises, some things are routine, such as commercials during the broadcast. For those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2025 Würth 400 presented by LIQUI MOLY
Start time to record race/commercial periods: 3:24 PM
End time to record race/commercial periods: 7:13 PM
Total minutes of complete race broadcast: 229
Minutes of race broadcast: 188
Minutes of traditional commercials: 41
Minutes of side-by-side commercials: 7
Total number of commercials: 124
Total number of companies or entities advertised: 59
Total number of traditional commercials (not split-screen): 108
Total number of companies or entities advertised: 57
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 16
Total number of companies or entities advertised: 14
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 3
Companies seen the most in commercials during this broadcast: NASCAR (7 times); Busch Beer (7 times); Xfinity (7 times); Pizza Hut (6 times); Wendy’s (6 times); IndyCar (5 times); Toyota (5 times)
Breakdown of what the commercials were, by category:
Fox/FS1
IndyCar on Fox – 4
‘Farmer Wants a Wife’ fox.com/farmer-wants-a-wife – 2
Fox News foxnews.com – 2
Baseball on Fox Sports foxsports.com/mlb – 1
‘America’s Most Wanted’ on Fox fox.com/americas-most-wanted – 1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Xfinity, Busch Beer NASCAR.com/Tickets – 1
Upcoming Cup race on Fox/FS1 foxsports.com/nascar ; Coca-Cola, Xfinity, Busch Beer #NASCARSalutes – 1
Upcoming Craftsman Truck race on Fox/FS1 foxsports.com/nascar – 1
All Star Race foxsports.com/nascar northwilkesborospeedway.com – 1
UFL theUFL.com – 1
‘Gordon Ramsay’s Secret Service’ on Fox fox.com/gordon-ramsays-secret-service/ – 1
Total: 16
Local News/Sports/Points-of-Interest in Penna.
BathFitter.com bathfitter.com – 2
PNC.com pnc.com – 2
Total: 4
Restaurants/Food
Pizza Hut pizzahut.com/ – 6
Wendy’s wendys.com – 5
Arby’s arbys.com – 2
Chipotle chipotle.com – 2
McDonald’s mcdonalds.com – 2
Perkins Restaurants perkinsrestaurants.com/ – 2
Sargento cheese sargento.com – 1
Subway Subway.com – 1
Tovala.com – 1
Total: 22
Beer/Alcohol
Busch Light busch.com – 3
Busch Light Apple busch.com – 2
Keystone Light keystonelight.com – 1
Bartesian.com – 1
Total: 7
Car/Truck/Bike
Toyota Gazoo Racing toyotagazooracing.com – 5
Ford ford.com – 3
Valvoline valvoline.com – 2
BORLA borla.com – 1
CarGurus.com – 1
Chevy chevy.com – 1
GoodYear goodyear.com – 1
Mother’s Car Care mothers.com – 1
NAPA napaonline.com/ – 1
Weather Tech WT.com – 1
Total: 17
Insurance/Health
Liberty Mutual libertymutual.com – 1
Progressive progressive.com – 1
Total: 2
Wireless Phone
Xfinity Mobile xfinitymobile.com – 3
StraightTalk.com straighttalk.com – 2
T-Mobile t-mobile.com/ – 2
Total: 7
Home Improvement
ACE Hardware ACEHardware.com – 1
KubotaOrangeDays.com kubotaorangedays.com – 1
TYM Tractors tym.world – 1
Total: 3
Legal
Pierce Law Group piercelaw.com – 1
Total: 1
Technology
Amazon Prime amazon.com/prime and NASCAR.com – 2
Xfinity.com xfinity.com – 2
DuckDuckGo duckduckgo.com – 1
Total: 5
Products/Services for the Home and Personal Use
Breztri breztri.com – 3
Free Style Libre 3 freestyle.abbott/us-en/home.html – 3
Head & Shoulders headandshoulders.com – 2
Ingrezza ingrezza.com – 2
Skechers skechers.com – 2
Old Spice oldspice.com – 1
Ozempic ozempic.com – 1
Wegovy Wegovy.com – 1
Bounty bountytowels.com – 1
Gillette gillette.com – 1
Total: 17
Travel
Expedia expedia.com – 2
Vrbo vrbo.com – 1
Total: 3
Racing Related
NHRA nhra.com at Summit Motor Sports Parksummitmotorsportspark.com – 2
NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff – 1
NASCAR.com/FanRewards – 1
Total: 4
Race brdcast times: // Comm. brdcast times:
3:24 PM – 3:27 PM – 3 // 3:27 PM – 3:29 PM – 2
3:29 PM – 3:33 PM – 4 // 3:33 PM – 3:36 PM – 3
3:36 PM – 3:49 PM – 13 // 3:49 PM – 3:51 PM – 2
3:51 PM – 3:57 PM – 6 // 3:57 PM – 4:00 PM – 3
4:00 PM – 4:06 PM – 6 // 4:06 PM – 4:09 PM – 3
4:09 PM – 4:16 PM – 7 // 4:16 PM – 4:18 PM – 2
4:18 PM – 4:34 PM – 16 // 4:34 PM – 4:37 PM – 3
4:37 PM – 4:39 PM – 2 // 4:39 PM – 4:42 PM – 3
4:42 PM – 4:46 PM – 4 // 4:46 PM – 4:49 PM – 3
4:49 PM – 4:58 PM – 9 // 4:58 PM – 5:00 PM – 2
5:00 PM – 5:11 PM – 11 // 5:11 PM – 5:14 PM – 3
5:14 PM – 5:23 PM – 9 // 5:23 PM – 5:25 PM – 2
5:25 PM – 5:34 PM – 9 // 5:34 PM – 5:37 PM – 3
5:37 PM – 5:40 PM – 3 // 5:40 PM – 5:43 PM – 3
5:43 PM – 5:49 PM – 6 // 5:49 PM – 5:51 PM – 2
5:51 PM – 6:02 PM – 11 // 6:02 PM – 6:04 PM – 2
6:04 PM – 7:13 PM – 69 // 7:13 PM – checkered flag
Total race brdcst time: 188 // Total comm. brdcst time: 41
Number of companies featured during broadcast: 26
(Wurth wurthusa.com ; LIQUI MOLY liqui-moly.com ; Echo Park Automotive; Fox Sports Super 6 app; AMR Safety Team amr.net ; Hunt Bros Pizza ; Papa Johns; Sara Lee saraleebread.com ; Coca-Cola; Busch Beer, @BuschBeer on Instagram; Chevy; Ford; Toyota; GoodYear; Valvoline; Mother’s Car Care; PODS; Advent Health; Xfinity; Straight Talk; MLB on Fox; UFL theUFL.com ; iRacing.com ; NHRA on FS1; Indy 500 on Fox; Upcoming ARCA race; Kevin Harvick’s ‘Happy Hour’ podcast; Upcoming Craftsman Truck Series race; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:21 PM – 4:23 PM
NAPA; T-Mobile; Wendy’s; Upcoming Cup race, NASCAR.com/salutes ; MLB on Fox
6:09 PM – 6:11 PM
MISpeedway.com ; NAPA; Liberty Mutual; Papa Johns; UFL theUFL.com on Fox; Upcoming Craftsman Truck Series race, NASCAR.com/Trucks
6:19 PM – 6:22 PM
Ford; Liquid Death; Subway; NASCAR.com/Salutes and Coca-Cola; Indy 500 on Fox