Mark Mann-Bryans: Having an ‘official vodka’ feels like a step too far for F1’s partnership push

Another subsidiary of LVMH has been confirmed as a new partner of Formula 1 as the 10-year deal struck with the series continues to bear fruit for the luxury brand conglomerate.
Having an award-winning, high-end vodka on board clearly fits that brief, but does it fit F1 itself?
Of course, in a bygone era alcohol and tobacco sponsorships kept the wheels of the championship turning – quite ...Keep reading