That’s Edutainment – F1 aiming to connect with all levels of fandom on a daily basis

The Formula 1 fanbase has boomed in recent years but alongside the many new supporters of the series, there has also been a huge increase in the ways of consuming content.
With an ever-younger demographic, F1 can no longer solely rely on providing two hours of entertainment on a Sunday, once a fortnight, to satisfy the thirst its audience has for engagement.
As F1’s director of marketing ...Keep reading