Trick or Treat: Mars, Incorporated And NASCAR Announce Multi-Year Renewal

NASCAR and Mars, Incorporated announced a multi-year extension, continuing the iconic candy manufacturer’s long-standing partnership and designation as the “Official Chocolate of NASCAR®”. The renewed agreement ensures Mars’ various brands remain a race day staple for millions of fans and extends the relationship to more than 20 consecutive years of Official Partnership, highlighted by a fully integrated strategy that activates every corner of the sport.