Commercial breakdown and links related to the 2018 First Data 500

For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 2:25 PM, and stopped at the waving of the checkered flag at 6:14 PM (all times are EDT). I did not keep records for the pre- and post-race coverage.

NBCSN was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race above the running order; as well as various driver statistics.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2018 First Data 500

Total number of commercials: 120

Total number of companies or entities advertised: 49

Number of traditional commercials (not split-screen): 88
Total number of companies or entities advertised: 42
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 32
Total number of companies or entities advertised: 25
Number of times NBCSN utilized ‘Side-by-Side’ commercials during this broadcast: 6

Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 107

Total number of companies or entities advertised in brief promos or crawlers: 17 (companies: Monster Energy; First Data; Kroger Click List; Hunt Bros. Pizza; Chevy; Ford Performance; Toyota; Geico; Credit One Bank; Ally Bank; NHL on NBCSN; Sunday Night Football on NBC; ‘Post-Race Show’ on NBC/NBCSN; #VictoryLap; NBCSports.com/nascarsweeps ; NBC Sports on Sirius XM Channel 90; NASCAR.com/Drive; NASCAR.com/Mobile; NASCAR.com/PlayoffsPromo ; upcoming Cup race)

 

Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:

NASCAR on NBCSN
NASCAR on NBCSN ‘To the Rear’
NASCAR on NBCSN ‘Playoffs’
NASCAR on NBCSN ‘Advanced’
Kroger Click List ‘In-Car Cam’
Hunt Bros. Pizza ‘In-Car Cam’
First Data ‘In-Car Cam’
Ford Performance ‘In-Car Cam’
Mobil 1 ‘Track Facts’
Chevy Camaro SS ‘Pace Car’
NASCAR on NBCSN ‘Martinsville History’
NASCAR on NBCSN ‘NASCAR’s Shortest Track’
NASCAR on NBCSN ‘Martinsville’s Winningest Driver – Richard Petty’
Jesse Jones ‘Hot Dog Provider’
NASCAR on NBCSN ‘Stage 1’
NASCAR on NBCSN ‘Driver Telemetry’
NASCAR on NBCSN ‘Intervals’
NASCAR on NBCSN ‘Pit Reporter’
NASCAR on NBCSN ‘Currently’
NASCAR on NBCSN ‘Avg. Finish’
Ally ‘Aerial Coverage’
NASCAR on NBCSN ‘Running Order’
Kroger Click List ‘Race Off Pit Road’
NASCAR on NBCSN ‘Restart’
NASCAR on NBCSN ‘Biggest Movers’
Toyota Camry ‘On-Track Car’
NASCAR on NBCSN ‘Battle for’
NASCAR on NBCSN ‘Last 3 Finishes’
NASCAR on NBCSN ‘Position’
NASCAR on NBCSN ‘Stage 1 & 2 Points’
NASCAR on NBCSN ‘NASCAR Non-Stop’
NASCAR on NBCSN ‘Currently/Started/High/Low’
NASCAR on NBCSN ’5 Laps to Go’
NASCAR on NBCSN ‘Race Control: Pit Road Closed w/2 Laps to Go’
NASCAR on NBCSN ‘Stage 1 Final Lap/Results/Winner’
NASCAR on NBCSN ‘Team Communication’
Geico ‘Restart Zone’
NASCAR on NBCSN ‘Wins in Last 8 Short-Track Races’
NASCAR on NBCSN ‘Avg. Finish this Season’
NASCAR on NBCSN ‘Stage 2’
NASCAR on NBCSN ‘Started’
NASCAR on NBCSN ‘Starts/Wins/Top 5s/Top 10s’
Outback ‘Curbside Takeaways’
NASCAR on NBCSN ‘Career Short-Track Wins’
NASCAR on NBCSN ‘Stage 2 Final Lap/Results/Winner’
NASCAR on NBCSN ‘Final Stage’
NASCAR on NBCSN ‘Peacock Pit Box’
NASCAR on NBCSN ‘Most Stage Points Earned Today’
Ally ‘Laps from Above’
NASCAR on NBCSN ‘Stage 1/Stage 2/Currently’
Ram Trucks ‘Proven to Last’
NASCAR on NBCSN ‘Through the Field’
NASCAR on NBCSN ‘MPH Comparison’
NASCAR on NBCSN ‘Laps Led this Season’
NASCAR on NBCSN ‘Top 2’
NASCAR on NBCSN ‘Playoff Points Standings’
NASCAR on NBCSN ‘Race Off Pit Road’
Credit One Bank ‘One to Go’
Credit One Bank ‘Final Lap’

Start time to record race/commercial periods: 2:25 PM
End time to record race/commercial periods: 6:14 PM

Total minutes of complete race broadcast: 229
Minutes of race broadcast: 191
Minutes of traditional commercials (not split-screen): 38
Minutes of ‘Side-by-Side’ commercials (split-screen): 12

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0

Click here for last year’s commercial breakdown of this race.