Commercial breakdown and links related to the 2018 Inaugural Bank of America ROVAL 400

For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 1:45 PM, and stopped at the waving of the checkered flag at 5:26 PM (all times are EDT). I did not keep records for the pre- and post-race coverage.

NBC was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race above the running order; as well as various driver statistics.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2018 Inaugural Bank of America ROVAL 400

Total number of commercials: 138

Total number of companies or entities advertised: 53

Number of traditional commercials (not split-screen): 103
Total number of companies or entities advertised: 49
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 35
Total number of companies or entities advertised: 27
Number of times NBC utilized ‘Side-by-Side’ commercials during this broadcast: 5

Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 130

Total number of companies or entities advertised in brief promos or crawlers: 26 (companies: Monster Energy; Bank of America; Kroger Click List; McDonald’s; Pizza Hut; Jimmy John’s; Sonic; Coca-Cola; Chevy; Ford Performance; Toyota; Geico; Progressive; ik9 ; 1st Data; Google Earth ; Tums; NHL on NBCSN; Sunday Night Football on NBC; ‘Manifest’ on NBC; ‘NASCAR Heat 3’ video game; ‘NASCAR Post-Race Coverage’ on NBC; ‘Victory Lap’ on NBCSN; ‘NASCAR America’ on NBCSN; NASCAR.com/Drive; NASCAR.com/Shop; NASCAR.com/Tickets; NASCAR.com/PlayoffsPromo ; upcoming Cup race)

 

Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:

NASCAR on NBC
NASCAR on NBC ‘Playoff Leaderboard’
NASCAR on NBC ‘Backstretch Chicane’
NASCAR on NBC ‘Practice/Today’
NASCAR on NBC ‘Turn 1’
Bank of America ‘Starting Grid’
NASCAR on NBC ‘Playoffs’
NASCAR on NBC ‘Radio Communication’
NASCAR on NBC ‘To the Rear’
NASCAR on NBC ‘Advanced’
Toyota ‘In-Car Camera’
ik9 ‘Racing for the Cure Cam’
Coca-Cola ‘Cam’ & ‘Bumper Cam’
Jimmy John’s ‘Cam’ & ‘Foot Cam’
1st Data ‘Cam’ & ’360° Cam’
Kroger Click List ‘Cam’ & ‘Splitter Cam’
NASCAR on NBC ‘Race Breakdown’
NASCAR on NBC ‘ROVAL Restarts’
Bank of America ‘Aerial Coverage’
NASCAR on NBC ‘Stage 1’
NASCAR on NBC ‘Top 3’
NASCAR on NBC ‘Pit Reporter’
NASCAR on NBC ‘Intervals’
NASCAR on NBC ‘Battle for’
NASCAR on NBC ‘Stage 1 & 2 Pts How Points Are Awarded’
NASCAR on NBC ‘Manufacturer’
NASCAR on NBC ‘Playoff Drivers’
NASCAR on NBC ‘Penalty Issued’
Geico ‘Restart Zone’
NASCAR on NBC ‘NASCAR Non-Stop’
NASCAR on NBC ‘Currently/Started’
NASCAR on NBC ‘Race Control: Pit Road Closed w/2 Laps to Go’
NASCAR on NBC ‘Stage 1 Final Lap/Results/Winner’
NASCAR on NBC ‘Leader’
NASCAR on NBC ‘ __ Laps Led’
Toyota ‘Driver Update’
Kroger Click List ‘Race Off Pit Road’
Tums ‘Heartburn Turn’
NASCAR on NBC ‘Stage 1 Results’
NASCAR on NBC ‘Last Pit Lap’
Bank of America ‘Laps from Above’
NASCAR on NBC ‘Stage 2’
NASCAR on NBC ‘Currently/Started/High/Low’
Toyota Camry ‘On-Track Car’
NASCAR on NBC ‘On-Track Analyst’
NASCAR on NBC ‘Stage 2 Final Lap/Results/Winner’
NASCAR on NBC ‘Stage Points Earned Today’
NASCAR on NBC ‘Race Off Pit Road’
NASCAR on NBC ‘Final Stage’
NASCAR on NBC ‘Peacock Pit Box’
NASCAR on NBC ‘Playoff Points Before Race/Currently’
NASCAR on NBC ‘Restart’
NASCAR on NBC ‘Driver Telemetry’
Chevy ‘On the Move’
NASCAR on NBC ‘Team Communication’
NASCAR on NBC ‘Currently’
NASCAR on NBC ‘Running Order’
Ram Trucks ‘Proven to Last’
NASCAR on NBC ‘Tiebreaker to Advance Best Finish in Round of 16’
NASCAR on NBC ‘Round of 16’
NASCAR on NBC ‘Involved in Wreck’
NASCAR on NBC ‘Final Lap’

Start time to record race/commercial periods: 1:45 PM
End time to record race/commercial periods: 5:26 PM

Total minutes of complete race broadcast: 221
Minutes of race broadcast: 179
Minutes of traditional commercials (not split-screen): 42
Minutes of ‘Side-by-Side’ commercials (split-screen): 15

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0

Click here for last year’s commercial breakdown of this race.