Commercial breakdown and links related to the 2017 Bass Pro Shops NRA Night Race

For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Saturday’s race.

I began recording the times at the Invocation of the race at 7:30 PM, and stopped at the waving of the checkered flag at 10:35 PM (all times are EDT). I did not keep records for the pre- and post-race coverage.

NBC was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race near the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2017 Bass Pro Shops NRA Night Race

Total number of commercials: 100

Total number of companies or entities advertised: 51

Number of traditional commercials (not split-screen): 70
Total number of companies or entities advertised: 43
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 30
Total number of companies or entities advertised: 15
Number of times NBC utilized ‘Side-by-Side’ commercials during this broadcast: 5

Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 148

Total number of companies or entities advertised in brief promos or crawlers: 25 (companies: Monster Energy; Smithfield Foods, WintheKing.com ; Kroger Click List; Subway; McDonald’s; Coca-Cola; Busch Beer; Chevy; Ford Performance; Toyota; Geico; Liberty Mutual; Credit One Bank; Lilly Diabetes; NFL Kick-Off Week, Sunday Night Football on NBC; ‘NASCAR Heat 2’ video game; NBCSports.com/Live; NASCAR.com/Drive; NASCAR.com/Mobile; NASCAR.com/Shop; NASCAR.com/Throwback; ‘NASCAR America’ on NBCSN; upcoming Darlington Cup race)

Total amount of time these brief promos take during broadcast: app. 2 min. 10 sec.  

Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:

NASCAR on NBC
NASCAR on NBC ‘Chase Elliott – 13 Top 10 Finishes this Season’
NASCAR on NBC ‘Kyle Busch – 5 Career BMS Wins’
NASCAR on NBC ‘Starts/Wins/Top 5s/Top 10s’
NASCAR on NBC ‘Erik Jones – Starting on Pole’
NBCEEit
Monster Energy ‘Starting Grid’
NASCAR on NBC ‘Radio Communication’
NASCAR on NBC ‘Helmet Cam’
Smithfield Foods ‘Aerial Coverage’
Dodge Ram ‘Guts & Glory’
NASCAR on NBC ‘BMS Race Analysis’
NASCAR on NBC ‘Stage 1’
NASCAR on NBC ‘Top 3’
NASCAR on NBC ‘Intervals’
NASCAR on NBC ‘Biggest Movers’
NASCAR on NBC ‘ __ Laps Led’
NASCAR on NBC ‘Radio’
NASCAR on NBC ‘Currently’
NASCAR on NBC ‘Manufacturer’
NASCAR on NBC ‘Battle for’
Kroger Click List ‘Race Off Pit Road’
Toyota ‘On Board Camera’
Liberty Mutual ‘Spotter Coverage’
NASCAR on NBC ‘Started/Currently’
NASCAR on NBC ‘Pit Reporter’
Busch Beer ‘On Board Camera’
NASCAR on NBC ‘Running Order’
Chevy ‘On the Move’
NASCAR on NBC ‘Kyle Busch – BMS Finishes this Season’
NASCAR on NBC ‘Martin Truex Jr. – Last 3 Finishes’
NASCAR on NBC ‘Reporting’
NASCAR on NBC ‘Fast Lap Times’
NASCAR on NBC ‘Race Control: Pit Road Closed with 2 Laps to Go’
NASCAR on NBC ‘Stage 1 Final Lap’
NASCAR on NBC ‘Stage 1 Results’
NASCAR on NBC ‘Stage 1 Winner’
NASCAR Heat 2 ‘Race Off Pit Road’
Ford Performance ‘Stage 1 Results’
Geico ‘Restart Zone’
NASCAR on NBC ‘Team Communication’
NASCAR on NBC ‘Driver Telemetry’
NASCAR on NBC ‘Stage 2’
NASCAR on NBC ‘Stage Winner S1’
NASCAR on NBC ‘Leader’
Toyota ‘Driver Update’
NASCAR on NBC ‘Currently/Started/High/Low’
NASCAR on NBC ‘Flashback’
NASCAR on NBC ‘Erik Jones – 2 Top 5s 8 Top 10 Finishes’
NASCAR on NBC ‘Laps Led this Season’
NASCAR on NBC ‘Free Pass’
NASCAR on NBC ‘Race Off Pit Road’
NASCAR on NBC ‘Penalty Issued’
Subway ‘Fresh Take’
NASCAR on NBC ‘Stage 2 5 Laps to Go’
NASCAR on NBC ‘Stage 2 Final Lap’
NASCAR on NBC ‘Stage 2 Results’
NASCAR on NBC ‘Stage 2 Winner’
NASCAR Heat 2 ‘Stage 2 Results’
NASCAR on NBC ‘BMS Pit Road Speed’
NASCAR on NBC ‘Erik Jones – Laps Led this Season’
NASCAR on NBC ‘Playoff Standings’
NASCAR on NBC ‘Final Stage’
NASCAR on NBC ‘Stage Winners S1 S2’
NASCAR on NBC ‘Restarted’
NASCAR on NBC ‘NASCAR Non Stop’
NASCAR on NBC ‘Kyle Busch – BMS Finishes this Weekend’
NASCAR on NBC ‘Current Green Flag Run’
NASCAR on NBC ‘Playoff Bubble’
NASCAR on NBC ‘1st Career Win at BMS’
NASCAR on NBC ‘Matt Kenseth – Started 3rd Position’
Wendy’s Frosty’s ’50 to Go’
NASCAR on NBC ‘Closing the Gap’
NASCAR on NBC ‘Kyle Busch – Looking for Career Triple Sweep’
NASCAR on NBC ‘Top 2’
Credit One Bank ‘One to Go’
Credit One Bank ‘Final Lap’

Start time to record race/commercial periods: 7:30 PM
End time to record race/commercial periods: 10:35 PM

Total minutes of complete race broadcast: 185
Minutes of race broadcast: 151
Minutes of traditional commercials (not split-screen): 34
Minutes of ‘Side-by-Side’ commercials (split-screen): 14

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0

Click here for last year’s commercial breakdown of this race.