Tyson Foods Strengthens Razorback Partnership with Landmark Athletics Sponsorship of All Varsity Sports

Expanded partnership reinforces shared commitment to community, students, and nutritious protein

Springdale, Ark. — Tyson Foods and the University of Arkansas Department of Intercollegiate Athletics announced today an expanded partnership, introducing one of the first ever jersey patch sponsorships and creating one of the most visible brand integrations in college sports.

Beginning with the 2026-2027 athletic season, the Tyson Foods logo will appear on the jerseys of all 19 men’s and women’s varsity Razorback teams. Under the new multi-year agreement, Tyson Foods will also serve as the Official Protein of the Arkansas Razorbacks, helping fuel students and athletes with protein they need to perform at their best.

“Tyson Foods has been proud to support the Arkansas Razorbacks for generations—investing in champions today and leaders for tomorrow in the state we’ve called home for more than 90 years,” said John Tyson, Chairman of the Board at Tyson Foods. “Together, we support young people to compete and succeed—on the field, in the classroom, and beyond.”