Puma and Balmain's limited edition collection features an $8,000 sequined kimono and a $250 pair of shorts — and it proves the luxury sportswear market is here to stay

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• On November 22, luxury brand Balmain launched a collaboration with athletics sportswear company Puma. 
• The launch is the latest in a trend of luxury brands teaming up with sports companies to make capsule collections.
• Previously, Business Insider reported that Dior will be launching a collaboration with Nike in April 2020, and Prada is launching one with Adidas in December 2019.
• A 2018 Medium article by intelligence agency Heuritech stated that sports and fitness fashion are predicted to become a $231.7 billion market by 2024.
• Visit Business Insider's homepage for more stories.

Diamonds are forever — and so are fashion collaborations.

On November 22, luxury brand Balmain launched a collaboration with athletics sportswear company Puma, codesigned by Balmain Creative Director Olivier Rousteing and model Cara Delevingne.See the rest of the story at Business Insider

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