Rock no longer rules the X Games, which now showcases dance music and hip-hop alongside action sports
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Filed under: Entertainment, Music, Concerts
The businesses of music and athletics are deeply intertwined with each other. Playing the Super Bowl halftime show is a crowning achievement for musicians. Professional athletes often try to double as musicians – even if that usually goes awry. And of course, music is played at just about every sporting event to keep the crowd engaged.