New Titans uniforms, logo, nostalgia for Oilers fits obvious NFL trend
Back on March 4, a couple weeks before the Tennessee Titans officially unveiled their new uniforms and logo for 2026, The Tennessean cited an article published in the Journal of Applied Sports Management that concluded the primary reason why professional sports franchises rebrand is a "pull towards nostalgia." Well, well, well. It's impossible to ignore the pull toward nostalgia wafting off the Titans' rebrand. Team executives admitted as much; a major influence toward embracing old Houston Oilers color schemes and uniform...