ITV’s plan to blow cut-price BBC coverage away at the World Cup

Tom Morgan Tue, 3 February 2026 at 12:00 pm UTC·3 min read ITV has picked a glamorous World Cup studio with Manhattan views to outshine BBC’s cost-cutting Salford-based coverage. The channel is also in advanced talks to retain Roy Keane, Ian Wright and Gary Neville for this summer’s battle of the broadcasters.Advertisement Advertisement Advertisement With World Cup fixtures increasing from 64 to 104, the BBC is among broadcasters tightening its belt over plans to cover a tournament across three host countries. But with the BBC opting to keep presenters at home during...