The one thing Formula 1 can learn from American sports
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Formula 1 has undergone rapid development in recent years, especially commercially. The global fanbase has grown significantly, with the series reaching new audiences.
The share of younger and female fans has increased – also at the tracks, as reflected in the attendance figures – and the same applies to F1’s appeal in the United States.
Part of this is linked to the sporting side – ...Keep reading
The share of younger and female fans has increased – also at the tracks, as reflected in the attendance figures – and the same applies to F1’s appeal in the United States.
Part of this is linked to the sporting side – ...Keep reading