What Apple can offer F1 and what its US deal says about the future
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On Friday, Formula 1 and Apple announced the tech giant has won the exclusive broadcast rights to the series in the United States for a five-year period starting in 2026, taking over from ESPN for what Motorsport.com understands is a figure higher than $140m per year.
The deal is a commercial boost for Liberty Media's coffers, but it also represents a shift from a legacy TV broadcaster to a ...Keep reading
The deal is a commercial boost for Liberty Media's coffers, but it also represents a shift from a legacy TV broadcaster to a ...Keep reading